In today's fast-paced world, every customer touchpoint matters. While waiting on hold might not seem like a prime opportunity for engagement, well-crafted on-hold messages can transform this time into a valuable brand experience. For Australian businesses, this means creating messages that not only inform, but also resonate with the unique Aussie spirit.
Hold On, This Isn't Torture!
Let's face it, some on-hold messages are about as exciting as watching paint dry. Repetitive jingles, long-winded company histories, and robotic voices – these are guaranteed to send your callers reaching for the mute button (or worse, hanging up!). The key is to leverage this hold time as an opportunity to connect with your customers in a positive way.
From Drab to Fab: Your Guide to Engaging On-Hold Messages
Here at Untangled, we're all about helping Aussie businesses create exceptional communication experiences. That's why we've put together these top tips to turn your on-hold message from drab to fab:
Keep it Short & Sweet: Aim for messages under 30 seconds long. No one wants to listen to a lecture on the history of the telephone!
Speak the Aussie Lingo: Ditch the fancy jargon and use clear, concise language that resonates with your Australian audience.
Channel Your Inner Larrikin: A touch of Aussie humour can go a long way in breaking the ice and keeping things engaging. Remember, though, there's a fine line between larrikin and galah (crazy), so keep it tasteful.
Give the People What They Want: Address common questions your customers have, and highlight any special promotions or deals you have going on. Think of it as a mini on-air commercial!
Sound Like a Pro: Invest in professional audio quality. Clear, crisp sound with a pleasant voice will make a world of difference.
Add a Touch of Aussie Flair: Consider featuring background music from Australian artists or genres that complement your brand image.
Bonus Tip:Â Â Rotate your on-hold messages regularly to keep things fresh and prevent callers from hearing the same message over and over again.
Hold Time: A Golden Opportunity
By following these tips, you can transform your on-hold message from background noise into a valuable brand touchpoint. Inform your customers, keep them entertained, and most importantly, showcase the friendly and professional Australian spirit that sets your business apart.
Ready to learn more? Download our free guide on crafting the perfect on-hold message for your Australian business!
Or speak to us at 1800 886 996, or go on ahead and explore our services https://www.untangled.com.au/
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